[PDF] ↠ Unlimited ✓ Premium Power: Das Geheimnis des Erfolgs von Mercedes-Benz, BMW, Porsche und Audi : by Philipp G. Rosengarten ✓
Sep 17, 2019 - 06:35 AM By Philipp G. Rosengarten

At the beginning of the nineties, the global car industry was in decline and the German car manufacturers were scared to death They were warned that the Japanese competition had great advantages in terms of quality and productivity, as shown in the business book bestseller The Machine that Changed the World And with the help of low prices, Lexus in particular made a successful entry onto the American car market Top management consultants warned that only a handful of huge global car groups would survive in the long run Instead of following the praised concepts of lean production, Mercedes Benz, BMW, Porsche and Audi developed their own innovative Premium Power brand strategy and thereby initiated a true revolution in the automotive industry Premium is not Cheap Luxury , and it is also not Upscale Mass Market but it is an independent, new sector of the global car industry, and is all about premium innovations and premium marketing Premium Power is really a strategic revolution of the automotive industry, as it reverses the companies focus from production and technology to the customers needs This means a premium brand or better premium company has to innovate in those product properties which are important to its clients, in order to create premium products that can be sold at a price premium As a consequence, the concept of Lead Production cannot be fully applied by Premium manufacturers, because it would endanger their differentiating powers through innovation This book outlines the properties of Premium Power and describes the breathtaking story of its invention, which saved some of the most respected automotive brands in the world What exactly is the secret of success of these German premium carmakers, which is reflected in a superior growth in revenue and profits Which challenges do those premium brands have to face in the future What lessons can be learnt from these successful brands in other industries The automotive analysts Philipp G Rosengarten and Christoph B St rmer describe the fascinating success story of the German Premium car brands, especially over the past 10 years With the help of the new premium brand DIS Matrix Design Innovation Sector Matrix , they describe the characteristics of each individual German premium brand and analyze the individual success factors After providing an outlook of the future challenges premium brands will have to face in order to defend their market position, the authors apply their insights to other industries that could learn from the high performers in the automotive industry how to build and manage a premium brand.
  • Title: Premium Power: Das Geheimnis des Erfolgs von Mercedes-Benz, BMW, Porsche und Audi
  • Author: Philipp G. Rosengarten
  • ISBN: 3527506195
  • Page: 322
  • Format:

Comments

None Sep 17, 2019 - 06:35 AM
sehr gutsehr praktischfür diplomarbeit war es gedacht hat auch d. pflicht getanbin zufrieden und jetzt als nachschlagewerk daheim
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None Sep 17, 2019 - 06:35 AM
Schweben Sie auch gern mal mit 250 Sachen über die Autobahn? Erfreuen Sie sich am kleinen Luxus, wenn Sie in Ihrem Auto eine DVD schauen und dabei eisgekühlte Getränke aus der Kältebox genießen? Und finden Sie es großartig, dass Sie sich die Routenanweisungen Ihres Navigationssystems per Head-up-Display direkt auf die Windschutzscheibe projizieren können? Wenn ja, sind Sie bekennender Fan von Premiumautos. Die Verfasser zeigen in ihrem mit vielen Praxisbeispielen gespickten Buch, was das [...]
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None Sep 17, 2019 - 06:35 AM
BMW, Mercedes, Porsche und Audi - vier deutsche Premium-Marken im Automobilbereich. Jeder kennt sie, alle anderen wären es gerne, (fast) jeder hätte sie gerne - aber was macht eine Premium-Marke aus? Und vor allem: Wie entsteht eine Premium-Marke? Diese Fragen versuchen die Autoren anhand der vier Automobilmarken auf 240 Seiten zu beantworten. Trotz einiger Wiederholungen und einiger historischen Fehler (Nein, Porsche hat mit dem Typ 917 nicht die Formel-1(!)-Weltmeisterschaft gewonnen!) ein d [...]
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None Sep 17, 2019 - 06:35 AM
Der Titel Premium Power hält was er verspricht.Das Buch gibt zu Beginn in spannender und unterhaltsamer Weise einen Überblicküber die Automobilgeschichte der Premium-Marken Audi, BMW, Mercedes und Porsche.Auf differenzierte Weise wird der Leser tiefer in die Thematik der "automobilen Kommunikation" hineingeführt.Über Fragen wie: "Was ist eine Premium Marke?" ,"Wie wird ein Produkt zur Premium Marke?" oder " WelcheKriterien sind es, die ein Produkt zur Premium Marke machen?" erhält der Les [...]
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None Sep 17, 2019 - 06:35 AM
Compliments to the autors able to get the essence of the brands, correct information and also very exclusive if not confidential.The knowledge of the industry, the contacts with the companies allow a very alanytical but also interesting to read and to use "small bible" of the top luxury brand in Germany. A must have in the library of Automotive industry books!
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None Sep 17, 2019 - 06:35 AM
Das Buch war auch fuer mich als Manager bei einem grossen deutschen Automobilbauer eine aeusserst interessante und kurzweilige Lektuere.Daher unbedingt weiterzuempfehlen, auch fuer branchenkenner.
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None Sep 17, 2019 - 06:35 AM
Premium Power gibt einen spannend geschriebenen Einblick in die Automobilgeschichte der vier deutschen Premium-Auto Marken. Premium Power ist ein Buch, welches jedem Leser einen detailierten Einblick in die Welt der Premium Marken gibt.
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Premium Power: Das Geheimnis des Erfolgs von Mercedes-Benz, BMW, Porsche und Audi By Philipp G. Rosengarten At the beginning of the nineties, the global car industry was in decline and the German car manufacturers were scared to death They were warned that the Japanese competition had great advantages in terms of quality and productivity, as shown in the business book bestseller The Machine that Changed the World And with the help of low prices, Lexus in particular made a successful entry onto the American car market Top management consultants warned that only a handful of huge global car groups would survive in the long run Instead of following the praised concepts of lean production, Mercedes Benz, BMW, Porsche and Audi developed their own innovative Premium Power brand strategy and thereby initiated a true revolution in the automotive industry Premium is not Cheap Luxury , and it is also not Upscale Mass Market but it is an independent, new sector of the global car industry, and is all about premium innovations and premium marketing Premium Power is really a strategic revolution of the automotive industry, as it reverses the companies focus from production and technology to the customers needs This means a premium brand or better premium company has to innovate in those product properties which are important to its clients, in order to create premium products that can be sold at a price premium As a consequence, the concept of Lead Production cannot be fully applied by Premium manufacturers, because it would endanger their differentiating powers through innovation This book outlines the properties of Premium Power and describes the breathtaking story of its invention, which saved some of the most respected automotive brands in the world What exactly is the secret of success of these German premium carmakers, which is reflected in a superior growth in revenue and profits Which challenges do those premium brands have to face in the future What lessons can be learnt from these successful brands in other industries The automotive analysts Philipp G Rosengarten and Christoph B St rmer describe the fascinating success story of the German Premium car brands, especially over the past 10 years With the help of the new premium brand DIS Matrix Design Innovation Sector Matrix , they describe the characteristics of each individual German premium brand and analyze the individual success factors After providing an outlook of the future challenges premium brands will have to face in order to defend their market position, the authors apply their insights to other industries that could learn from the high performers in the automotive industry how to build and manage a premium brand.

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  • [PDF] ↠ Unlimited ✓ Premium Power: Das Geheimnis des Erfolgs von Mercedes-Benz, BMW, Porsche und Audi : by Philipp G. Rosengarten ✓
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    Published :2018-011-26T18:20:55+00:00